Social Media Marketing
Social Media Marketing
TGS-2020504746
Connecting with supporters, promoting social causes, raising funds, securing potential customers… You know the endless potential of social media marketing for your social service agency, yet you feel like a child thrown into the deep end of the pool.
THIS COURSE IS SFC-ELIGIBLE
Course Description
Social media marketing doesn’t have to be so daunting.
This course will help you understand the mechanism underlying social media marketing. Learn how to leverage on social media platforms to meet organisational objectives. At the end of the course, you will be able to develop, present and implement a social media marketing plan to transform your impact.
Learning Outcomes
At the end of the workshop, participants will be able to:
- Evaluate the potential and suitability of social media marketing opportunities
- Write social media marketing objectives
- Develop plans for social marketing campaign
- Determine the feasibility of using diverse types of social media platforms
- Examine the values of building a community of advocates on social media platform
- Monitor the outcomes and evaluate the impact of social medial marketing on organisation
Duration
23 hours including face-to-face learning, online learning, and assessment
Complimentary: Each learner will be allocated 2 hours of consultation with a digital marketing professional on your social media marketing strategy
Upcoming Schedule
Course Fees and Subsidies
Employer-sponsored (SME)
Nett Fee after training grant subsidy: $103.50
Employer-sponsored (non-SME, Age<40 yr old)
Nett Fee after training grant subsidy: $690.00
Employer-sponsored (non-SME, Age>40 yr old)
Nett Fee after training grant subsidy: $103.50
Self-sponsored (Age<40 yr old)
Nett Fee after training grant subsidy: $690.00
Self-sponsored (Age>40 yr old)
Nett Fee after training grant subsidy: $103.50
Non-Singaporean
Full fee: $1,035.00
Course support period: 01 October 2020 – 30 September 2022
Other Course Information
Target Audience
Professionals, Managers and Executives an interest to leverage on the potentials of social media marketing.
Certification
Learners who have successfully completed and passed the assessment will receive a Statement of Attainment (SOA) in Social Media Marketing issued by SkillsFuture Singapore (SSG).
Language of Instruction
This course is conducted in English
Course Outline
Building the foundation
Understand the pros and cons of social media marketing and develop a case based on the profile of target audience to propose social media marketing strategies
Learning through practice
Write social media objectives based on actual organisation's needs and learn how to develop a social media marketing plan. Examine the feasibility of different platforms and the considerations when engaging the platforms.
Monitor and evaluate
Monitor social media marketing campaigns as well as identify appropriate return of investments (ROI) to review and measure campaign effectiveness.
Application to real-world situations
Evaluate existing usage of social media and its impact on organisation. Learners will present their evaluation of their organisation’s usage of social media and explore ways to enhance their social media marketing campaigns.
This course is organised BY Environiche LLP, an approved training organisation under Singapore Workforce Skills Qualification (WSQ).
UEN T12LL1245D
